If you ask someone if they are good at networking, they tend to get that deer in the headlights look. What I wish I had learned 20 years ago when I was graduating with my MLIS (how is it possible that it has been 2 decades already?????) was that networking is about two things:
- Relationship Building
- Storytelling
Like you, I have had relationships with people my entire life. I didn’t know it, but I could form a network pretty easily just by building up relationships.
When I would be genuinely curious and ask someone about a project they were working on, I was building that relationship and creating a network. Some relationships never went anywhere and that’s ok. Some have deepened over time; those are the people I turn to when I need to bounce an idea off of someone or need to talk through a problem. Others are more acquaintances, but ones that I know I can call on if I have a question. All of these people are now part of my network, and I am part of theirs.
Taking the time to be genuinely curious about the people around you and building those relationships will get you a network whether you are seeking to create one or not.
But you also need to be able to be a good storyteller. I love numbers. But most people do not love numbers the way I do (their loss). Psychologists and researchers have found that stories stick better in people’s brains than numbers. When you need to convey information, sharing it in a story is always going to be better than just giving someone a bunch of numbers. Stories also build relationships.
For instance, if I told you that over 40 million adults in the U.S. have anxiety disorders and that many of them have struggled even more with their disorder over the past two years as a result of the pandemic, you would maybe think “Oh, that’s sad.” and go on with your life.
If, on the other hand, I told you that I have battled an anxiety disorder over the past 20 years and the pandemic not only ramped up my stress level, but made my anxiety disorder go into overdrive, causing me to almost burn out while trying to run a library during a pandemic, you might think, “Oh that’s sad.” but then also think about what you know of me as a person and how that might have impacted me as an individual. The story became more relatable.
Then, if I went on to tell you that there is a great program that we are trying to get people to take called Mental Health First Aid that helps people experiencing mental health challenges get help and reduce the stigma of mental health disorders, you might be a tad more interested than if I had only told you 40 million Americans have anxiety disorders.
When you tell a story, you are forging a connection between yourself and the other person. This will help you build relationships and in turn your network.
So what is networking? It is relationship building.